Blue Origin Vanity Project

Kris Jenner, Khloe Kardashian, and Oprah Winfrey publicly supported the all-female Blue Origin space crew. The trip, funded by millions, is criticized for being a vanity project by the ultra-wealthy, offering no tangible benefit to science or society.

LUXURY LAUNCHES AND CELEBRITY COSPLAY

Of course they went to space—where else is left for people so detached from the real world? When you’ve commodified your entire existence, inflated your worth off selfie-fueled consumerism, and dined on the devotion of a distracted public, the only frontier left is the one Bezos built for bored billionaires. Let’s not pretend this launch was about empowerment or exploration. This wasn’t a moonshot; it was a joyride in a gilded phallus, cheered on by the High Priestesses of Brand America. And while they sipped champagne in zero gravity, nurses begged for PPE, and the streets filled with people who can’t even afford bus fare, let alone a seat on a space rocket.

The real insult isn’t that they did it—it’s that we’re expected to clap. As if these avatars of excess deserve applause for playing space tourist while the rest of us rot under the gravity of real problems. Oprah, Kris, Khloé—spare us the inspirational hashtags. If you want to support women doing real pioneering work, fund a STEM scholarship. Start a science lab. Do something that doesn’t end with a selfie and a press release. Because right now, you’re not trailblazers—you’re just designer-clad debris orbiting around your own narcissism.

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Ian McEwan

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