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While ice caps melt and billionaires launch vanity rockets, we’re told the fate of Earth rests in whether you remembered your reusable coffee cup. Climate change, they say, is everyone’s responsibility—especially yours, Becky, for using a plastic straw once in 2017. Meanwhile, corporations pump out carbon like it’s a spa treatment and politicians smile warmly as they greenlight more oil fields. Sustainability has become less about saving the planet and more about branding yourself as “conscious” while buying avocado slicers wrapped in five layers of eco-plastic.

🥬 Welcome to the Church of Personal Guilt and Biodegradable Delusion

Want to save the Earth? Great! But don’t look at ExxonMobil, Shell, or the fact that 100 companies cause over 70% of emissions—just eat oat milk cereal and feel smug about it. The new climate gospel says: bike to work, recycle obsessively, and live in a bamboo hut if you’re truly committed.

Activism has gone from chaining yourself to trees to posting leaf emojis under Zara’s latest “Conscious Collection”—stitched together in a diesel-burning sweatshop with 14-hour shifts and the scent of ironic doom. But hey, it’s made with “organic cotton,” so clap clap.

And let’s not forget the influencers hosting “zero-waste retreats” in Bali, arriving via 14-hour flights and handing out coconut-shell lattes in ethically sourced yoga pants. Because nothing says planetary healing like a carbon footprint that could squash a whale.

Still, we’re lectured to “do our part.” Skip meat, ditch flights, and plant trees—as long as it doesn’t interfere with GDP growth or your Prime delivery. It’s almost like the real solution isn’t you… it’s systemic change, radical policy, and a touch less gaslighting.

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Challenges

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Feeling called out or just deeply cynical? Good. Are we really going to solve planetary collapse with compost bins and Instagram infographics? Comment with your eco-confessions, climate rants, or capitalist critiques. We want all your glorious green guilt.

👇 Smash that comment button, rage-share with your carpool, and tag the brands still wrapping cucumbers in plastic.

The juiciest takes get printed in our next issue. Extra points for compostable sarcasm. ♻️

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Ian McEwan

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