Chameleon Magazine

Meet the fintech-fueled disruptor promising to do for your electricity bill what Revolut did for your bank fees — vaporise them. Fuse Energy, helmed by ex-Revolut execs Alan Chang and Charles Orr, isn’t here to play ball with the big six. It’s here to torch the rulebook, take the grid hostage, and sell you sunlight in an app. Cheaper, cleaner, and with fewer middlemen than a multi-level marketing scheme.

💸 From Bank Bros to Power Pros — Because Who Needs Experience in Energy?

Why let boring things like “decades of grid experience” or “utility regulation” get in the way of pure VC-fueled audacity? 🙃

The Fuse Energy blueprint reads like a love letter to disruption: vertical integration, price cap undercutting, app-only billing, and enough startup swagger to make British Gas need a lie down. They’ve taken a look at the UK’s clunky, cartel-like utility system and basically said: “Yeah, no. Let’s Revolut this.” And boom — a company that generates its own wind and solar energy, sells it directly, and wraps it all in shiny UX with a Trustpilot halo.

But it’s not just the tech gloss. Fuse’s real game is owning the entire energy stack. Generation? Check. Trading? Yup. Retail supply? Obviously. Customer experience? There’s an app for that. Even hardware like solar panels and home batteries are getting stuffed into their growing ecosystem like it’s a Silicon Valley loot box.

And the pitch? Simple. Be cheaper than the Ofgem cap — that holy grail of “you can’t charge more than this unless you’re evil.” So far, they’re doing it. With fixed and variable tariffs under the cap and EV-friendly smart rates that scream we know what time-of-use pricing is, Fuse isn’t just playing the game — they’re speed-running it.

Of course, this doesn’t thrill the incumbents. While they’re still figuring out how to reset a password on their 2008-era billing portal, Fuse is raising €70 million, marching into Spain and the US, and getting valuations that would make an oil baron blush.

But hey — what could go wrong when a bunch of fintech lads take on the grid? 🫠

⚙️ Fuse Energy: Like If Elon Got Bored and Bought E.ON

Let’s not sugarcoat it. This is deregulated energy meets VC ambition meets app store UX. It’s an electric Kool-Aid test run. Customers love it, regulators are squinting at it, and investors are flinging money at it like it’s AI for cows.

But if this works? It could obliterate the idea that your energy company has to be a Kafkaesque labyrinth of hold music and winter price hikes.

If it doesn’t? Well, we’ll all have really well-designed apps to stare at while we charge our phones with candles. 🕯️📱

🔥 Challenges 🔥

Is Fuse Energy the hero the UK energy market needs — or just another glossy disruptor with more branding than backup plans? Would you trust your electricity to a startup that probably had kombucha on tap at the all-hands? Sound off with your hottest takes, cheekiest roasts, or conspiracy theories about who really controls the grid. 🧃⚡🪫

👇 Comment, like, share, and tag a mate who still thinks British Gas is the only option.

The best takes will get published in the next issue of the magazine. 💬🔥