Good Morning Britain has undergone a glittering makeover: fresh intro, shinier studio, slicker music—and yet somehow, it’s still being hosted by the same worn-out waxworks that have been yelling over each other since before Wi-Fi existed.
Yes, ITV has rolled out a new time frame like it’s 1999 and no one’s ever heard of YouTube. New logo? Sure. New coffee cups? Probably. But the actual content? Still a cocktail of forced banter, outdated takes, and pension-age presenters trying to decode TikTok trends like they’re ancient hieroglyphs.
⏰ Polished Turd with a Morning Glow
You can reupholster a lumpy old sofa, but it’s still going to make your back hurt—and that’s exactly what GMB has become. Like watching your nan try to DJ: endearing, painful, and vaguely dystopian.
The new set screams “youthful energy,” but the cast still radiates big Facebook comment section energy. And now they’ve stretched the runtime too, because obviously what the public needs is more hours of awkward weather handoffs, contrived arguments, and people who think “vibe check” is a payment method.
Let’s face it—this show doesn’t need a rebrand. It needs a retirement party.
🧓 Challenges 🧓
Is Good Morning Britain slowly morphing into Last Rites Live? Should breakfast TV come with a warning label? And when do we just hand the whole thing over to AI-generated avatars and put everyone out of their misery?
Chameleon Magazine 
Leave a comment