Because apparently, getting eliminated from a reality show hits harder than war crimes in Africa.

🕵🏿‍♀️ Clueless in the Cloakroom: When “The Traitors” Becomes a Civil Rights Movement

Let’s paint the scene: Sudan is enduring one of the worst humanitarian disasters in modern memory—millions displaced, bodies in the streets, children orphaned by war, entire communities erased. And meanwhile, across TikTok and Twitter (sorry—X, whatever), what’s trending?

Outrage over who got booted off a game show.

Yes, The Traitors—that cloaked cathedral of paranoia and camp—has become a flashpoint for a full-blown “unconscious bias” debate because a few Black contestants were eliminated early. Cue the discourse. 🎭🧠🔥

Now, to be clear, representation matters. But when a reality TV twist sets off more alarms than the slow genocide of an entire nation, we’re not talking about injustice—we’re talking about attention addiction. Sudan has been in flames for 1,000 days. Women are giving birth in the dirt. Children are starving. And you’re doing think-pieces on Claudia Winkleman’s casting team?

And here’s the kicker: the first major figure to say anything about Sudan in the UK media this week wasn’t a Black British activist, politician, or TikTok commentator. It was Sophie, Duchess of Edinburgh. 👑

That’s right. It took a royal—living in a castle, sipping from government-funded teacups—to say what thousands of so-called “woke” voices wouldn’t: Sudan is suffering. And no one’s paying attention.

What does that say about us? That we can spot racial bias in a 60-minute episode of The Traitors, but not systemic apathy toward African death on a genocidal scale? That we’ll mobilize for TV injustice, but not for bombs and famine?

Maybe we’re the real traitors here. 🫣

🧨 Challenges 🧨

Why do we let our outrage get hijacked by entertainment algorithms? Why is a duchess doing the work that should’ve been done by the so-called socially conscious? And what would it take to make Sudan trend harder than a reality show elimination? Drop your thoughts in the comments—this one needs soul-searching. 💣🧠💬

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Ian McEwan

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