Football has officially entered peak absurdity.

The same sport awash with billionaire owners, million-pound-a-week wages, corporate sponsors, private equity, TV deals worth billions and shirts plastered with betting companies has suddenly discovered… capitalism.

Apparently, this is where the line is drawn. 🤦‍♂️

💼 Welcome to Football’s Mid-Life Crisis

Former FA chiefs are demanding England consider boycotting the World Cup because FIFA President Gianni Infantino wants outside investors to buy into the commercial rights of FIFA’s biggest tournaments.

Really?

Football has spent decades becoming one of the most commercialised industries on Earth.

The Premier League is sold across the globe.

Clubs are owned by billionaires, sovereign wealth funds and investment groups.

Players are traded like financial assets.

Every blade of grass has a sponsor.

But now we’re expected to believe that bringing in investors is somehow the moment football loses its soul?

If commercial investment is suddenly unacceptable, someone forgot to tell the television companies, kit manufacturers and sponsors who’ve been writing the cheques for years.

🤔 The Real Question Nobody’s Asking

Would England refusing to play actually change anything?

Or would the World Cup simply continue with another nation taking their place while billions of viewers tuned in anyway?

FIFA has survived scandals, corruption allegations, controversial tournament hosts and endless criticism.

A boycott would certainly make headlines.

Whether it would change FIFA’s plans is another matter entirely.

Perhaps the biggest irony is that football has become such a global business that many fans probably care more about what happens on the pitch than who owns the commercial rights behind the scenes.

🔥 Challenges 🔥

Has football already become so commercial that this latest move changes very little?

Or should fans and football associations draw a line somewhere?

And here’s the big one…

If England boycotted the World Cup, would FIFA really notice—or would everyone else simply get on with the tournament?

👇 Tell us what you think in the blog comments, not just on social media.

👍 Like if football has already become one giant business.
🔄 Share if you think the game’s priorities have changed.
💬 The best comments will be featured in the next issue of the magazine.

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Ian McEwan

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